Do people use wishlist?

40%

of shoppers surveyed think their shopping experience would be better if retailers offered a wishlist where they can save items they're interested in.

Google/Ipsos, Global, Global Retail Study, Base: total sample [n=14,206], online 18+ who shopped in the last week, countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, GB, U.S., AE, VN, Feb. 2019.

Related Data

63%

of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.

January 2019 Google/Ipsos

51%

of smartphone users are more likely to use a company or brands mobile app when browsing or shopping on a smartphone because they can get rewards or points.

January 2019 Google/Ipsos

50%

of smartphone users are more likely to use a company or brands mobile site when browsing or shopping on a smartphone because they dont want to download an app.

January 2019 Google/Ipsos

30%

of smartphone users are more likely to use a company or brands mobile site when browsing or shopping on a smartphone when making a one-time purchase.

January 2019 Google/Ipsos

58%

of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.

January 2019 Google/Ipsos

60%

of smartphone users have contacted a business directly using the search results [e.g., click to call option].

January 2019 Google/Ipsos

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