Personalized Relationship Playlists
Spotify Premium Duo is Being Promoted via Customized Playlists
Laura McQuarrie Jul 23, 2020 Marketing
References: designtaxi
To communicate the value of Spotify Premium Duo for music-loving couples, Spotify created a new tool called Duo Love Songs. With this playlist-creating tool, partners can answer a series of personality-based questions to have their relationship analyzed and matched to tracks that suit their tastes. Duo Love Songs is touted as "the ultimate love experience" that starts with dedicating the playlist to the partners in a relationship, followed by questions on how long the couple has been together, their favorite ways to spend time in shared company, and a single song to sum up the relationship.
As this premium plan from Spotify was created to help two users share a single subscription, the Duo MIx playlist shares songs based on members listening habits.
As this premium plan from Spotify was created to help two users share a single subscription, the Duo MIx playlist shares songs based on members listening habits.
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