Lee & Carter: Global Marketing Management 3e
Instructions
Answer the following questions and then press 'Submit' to get your score.
Question 1
Which of the following is not part of an organization's global intermediate environment?
a] Global supply chains
b] Global Partners
c] Global institutions
d] Global suppliers
Question 2
In a market where demand from customers is strong, but the organization faces acute shortages of staff, which element of its marketing environment is likely to be most important in corporate planning?
a] Internal environment
b] Regulatory environment
c] Micro-economic environment
d] Physical environment
Question 3
There are three types of political risks for organizations operating in the international market environment. These are:
a] Ownership risk, marketing risk, and transfer risk
b] Supplier risk, distributor risk, and retailer risk
c] Ownership risk, operating risk, and transfer risk
d] Ownership risk, marketing risk, and operating risk
Question 4
Which of the following is not a true statement about recent demographic change in the developed economies?
a] Household size has been consistently falling.
b] The average number of children in a family has been consistently falling.
c] The birth rate is consistently rising quickly.
d] The number of very large households has been consistently falling.
Question 5
Which of the following is not true of changes in a firm's technological environment?
a] New technology allows for new ways of communicating with a firm's customers.
b] New technology always leads to benefits for firms.
c] New technology can allow new goods and. services to be developed.
d] New technology lowers the production learning curve.
Question 6
Local community groups, road safety campaigning organizations and government agencies are necessarily ________________ a car manufacturer.
a] pressure groups on
b] regulators of
c] intermediaries for
d] shareholders of
Question 7
Within the micro-environment, a channel of distribution can BEST be described as:
a] all of the retailers in a country who stock a particular type of product.
b] all of those people and organizations involved in the process of transferring a product from the producer to the consumer.
c] a route plan for as company's fleet of delivery trucks, designed to minimize the cost per delivery.
d] a route plan for as company's fleet of delivery trucks, designed to maximize the speed of delivery.
Question 8
SLEPT is widely used by marketers in analyzing their marketing environment. It is an acronym for:
a] Systems, Leadership, Empowerment, People and Tactics
b] Strategy, Leadership, Environment, Planning and Tactics
c] Social, Legislation, Economic, Political and Technology
d] Socio, Legal, Economic, Political and Technology
Question 9
A commercial company that explicitly takes into consideration the social consequences of its actions is most likely to be:
a] putting the needs of consumers before the company's need for profit.
b] acting philanthropically to their customers.
c] seeking to combine social benefits with business profitability.
d] acting like a public sector organization.
Question 10
Which of the following is not a benefit for conducting environmental analysis?
a] An increase in an organization's exposure to politically unstable markets
b] Aid to decision making
c] Choice of market and marketing mix
d] Prioritize and manage risk factors