the best accessoire is and remains a beautiful smile (apart from a GG ) @handinfire pic by @allez_xandra...

• Laia | 27/09/2016

  Now craving: Chiara Ferragni’s sneakers with glitter palm trees (not from her own brand)

  Thank you @maserati_italia and Luca (best driver ever) for driving me around

  Mfw with this

  Maserati

  Quattroporte Una...

• Laia | 22/09/2016

  Milan Spring 2017 collections: best looks (on and off the runway, courtesy of Chiara Ferragni)

  mood for my second look wearing @calzedonia dot tights

  ItalianLegwear

  collant

  Mfw Una foto publicada por Chiara Ferragni...

• Laia | 09/09/2016

  NYFW Spring 2017 bloggers Instagram looks to shop now

  Afternoon in @rachelcomey jumpsuit, @rochasofficial shoes, @gucci bag via @elysewalker • btw guys, mostly posting runway images and...
• Laia | 03/09/2016

  Bloggers at the 73rd Venice Film Festival: Chiara Ferragni (and more)

  Venetian golden light @chiaraferragni wearing Philosophy //Photo by @rorphoto x @fashiontomax

  instatakeover

  chiaraferragni Una foto publicada por @philosophyofficial...

• Laia | 30/08/2016

  These bloggers are already wearing pink fur coats

  Leandra’s pink fur coat by J.Crew They say multitasking is hard, but I just resurrected the print industry...
• Laia | 26/07/2016

  Models love this bag, fashion girls will adore its bejeweled version

  Miu Miu recently launched the Dahlia bag as part of its Pre-Fall 2016 collection, and Irina Shayk, Bella...
• Laia | 19/07/2016

  How to style (this summer) next season’s most anticipated shoe: the shearling slide

  Thursday July 21st, Milano

  ItalianDays Una foto publicada por Chiara Ferragni (@chiaraferragni) el 21 de Jul de 2016...

• Laia | 18/07/2016

  Now trending: ballerina flats

  Ballerina in @paige outfit and miu mius.

  liveinit Una foto publicada por JULIE SARIÑANA (@sincerelyjules) el 17 de...

• Laia | 16/07/2016

  Chiara Ferragni gives you all the good reasons for getting Balenciaga Ceinture Ankle boots

  Ciao Milano Just arrived with my new customized @louisvuitton travel companion designed by Marc Newson

  ItalianDays Una foto...

  Style star-turned-designer Chiara Ferragni conquered the digital world. Now she’s out to make her eponymous brand a global retail force. As Ferragni prepares to unveil her hotel-themed spring ’18 collection and a see-now, buy-now capsule at Milan Fashion Week tomorrow, she is embarking on an ambitious store rollout. After opening locations in that city as well as Shanghai and Chengdu in China this year, Chiara Ferragni Collection inked a deal with Riqing Group to fast-track growth in China. The teams plan to debut 35 stores there in the next few years.
  Chiara Ferragni see now, buy now.Courtesy “Coming from the digital world, it may seem strange, but I really love going out for shopping,” said Ferragni, who gives her 11 million Instagram fans an intimate look at her life on her social channels. “I like how a brand can shape your shopping experience through its retail space.”
  The label’s Milan location, which opened this summer, is decked out in Ferragni’s signature glitter motif and plays up the concept of “airport life.” “When I travel, I always post pictures of me and my looks outside the airport. It has become sort of a tradition now, and my followers really relate to that,” Ferragni said.
  Chiara Ferragni see now, buy now.Courtesy While Milan is an obvious choice for a store given her Italian roots and strong fan base here, Ferragni also has found a major following in China. “Right now, the market is booming for us,” said CEO Andrea Lorini, who noted that Asian consumers are seeking unique styles from up-and-coming brands. The U.S. market is also high on the expansion list, and the label is scouting store locations in New York and Los Angeles, where Ferragni resides part time. Lorini said Europe is another target area, though China will be the initial focus. (The brand also recently unveiled its online boutique with Tmall.com.)
  Chiara Ferragni Suite Life collection.Courtesy “We’re the opposite of a normal brand that starts with physical stores,” the CEO said. “We’ll always [be strong] on digital and social, but the physical element is what was missing.” Lorini noted that the Milan location opened during the summer, when many stores were on sale. “We opened at full price and had amazing results,” he said. As the team plots its next moves, Ferragni is ready to unveil her spring collection, called Suite Life, which emphasizes the designer’s jet-setting lifestyle. “I now live half my life in Los Angeles, a city that has always been a huge inspiration for my work. When I’m there, I often go to hotel restaurants or bars with my friends. On the other hand, when I travel, I spend a lot of time in the hotels that host me. So I get to experience the lifestyle.”
  Chiara Ferragni Suite Life collection.Courtesy The collection is bigger than last season and features more apparel than ever before, including hoodies and silk PJs. And Ferragni’s first activewear line will include sport bras, tracksuits, bombers and one-piece swimsuits, driven by a color-block aesthetic. As for the shoes, palm trees made of crystals decorate iconic slip-on and slipper styles. Martini cocktails and “Kiss me in my suite” slogans give heels and mules a playful kick. (These elements are also incorporated into the clothing pieces.) The designer also will introduce a see-now, buy-now collection at her presentation, a move aimed to ignite new excitement at retail as fashion continues to move at a frenetic pace.
  Chiara Ferragni Suite Life collection.Courtesy The brand continues to experience impressive growth. Lorini said 2016 revenues were about 17 million euros ($20 million). While physical stores are expected to drive further expansion, digital remains a huge part of the business. In June, for example, online sales were up 235 percent, compared with the same month a year ago. At wholesale, the collection is stocked in nearly 400 stores globally. “We have been testing new markets and increasing brand awareness,” Lorini said. During the past several seasons, Chiara Ferragni Collection has launched pop-ups and exclusive styles with key retailers, including Level Shoes in Dubai, Luisa Via Roma in Florence, IT Hong Kong, Le Bon Marché in Paris, Saks Fifth Avenue in New York and others.
  Chiara Ferragni active spring ’18 collection.Courtey The designer has also generated attention through collaborations with legendary French bakery Laduree and Disney. For the latter, Ferragni created a small capsule shoe collection with Mickey Mouse iconography. Lorini revealed that there are two more collabs in the works but declined to reveal details. He said, “We strongly believe in partnerships.”