What are unwanted e mail messages intended to sell something that clog email inboxes?
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What is spam?Spam is any unsolicited communication sent in bulk. Usually sent via email, spam is also distributed through text messages (SMS), social media, or phone calls. Spam messages often come in the form of harmless (though annoying) promotional emails. But sometimes spam is a fraudulent or malicious scam. While the definition of spam is any unsolicited message sent in bulk, spamming is the act of sending these messages. And the person who sends the messages is a spammer. Why is it called spam?The origin of the term “spam” for invasive bulk messaging refers to a Monty Python skit. In it, a group of diners (clad in Viking costumes) loudly and repeatedly proclaim that everyone must eat Spam — whether they want it or not. It’s similar to how an email spammer floods your inbox with unwanted messages. When spelled with a capital “S,” Spam refers to the canned pork product that the above-mentioned Vikings love. Spelled with a lower-case “s” and spam means the unsolicited, disruptive emails and other messages that flood your inbox and other feeds. Types of SpamSpam can range from annoying emails to different types of internet spam, like social media comments full of excessive links or even sensationalist headlines in media outlets and on other websites that you can’t seem to not see. Here are the main types of spam you can find online: Spam emailsSpam emails are the most common type of spam you’re likely to encounter online. They clog up your inbox and distract you from the emails you actually want to read. Thankfully, most email clients allow you to report, filter, and block most spam emails. SEO spamAlso known as “spamdexing,” SEO spam refers to the manipulation of search engine optimization (SEO) methods to improve the rankings of a spammer’s website in search engines. We can divide SEO spam into two broad categories: Content spamSome spammers cram their pages full of popular keywords to try and rank the pages of their website higher when people make searches with those keywords. Others will use existing content without permission to make their own pages seem more substantial and unique. Link spamIf you’ve come across a blog comment or forum post that’s filled with irrelevant links, you’ve encountered link spam. The spammer is trying to exploit an SEO mechanic known as “backlinking” to drive traffic to their page. Social media spamWith the rise of social media, spammers have been quick to take advantage of all the attention on those platforms, spreading their spam via bots and other sketchy accounts. Most social media spam contains links to commercial pages, which aim to increase traffic or revenue for a spammer’s website. Spam text messages and spam callsSome spammers send text messages (SMS), push notifications, or even call your cell phone to get your attention. Spam messages can also take the form of instant messages via popular messaging apps like WhatsApp, Skype, and Snapchat. It's best to block spam texts and calls from suspected spammers, not answer weird texts, and never click links on any spam messages. Tech support scamsTech support scams usually begin with a phone call from someone pretending to be an IT professional from a legitimate company. The scammer will try to convince you there’s something wrong with your computer and that if you give them remote access they can fix it. Tech support scams can also start with malicious advertisements on infected sites. Current events scamsThe deluge of sensationalist news published daily gives spammers the opportunity to exploit headlines to capitalize on tragedies or political events. You might receive a spam message or spam email asking you to contribute to a fundraising campaign that isn’t legitimate. Malware spam (malspam)Malware spam is exactly what it sounds like: spam that includes malware. It’s usually delivered to your computer or mobile device via a spam text message or spam email. This type of spam can deliver almost any type of malware, from ransomware to trojans to spyware. How to recognize spamYou can often recognize spam by its apparent urgency, commercial aims, and the unrealistic or exaggerated promises included in the message. Regardless of how it reaches you — via email, text message, social media, or a phone call — most spam fits into one of a handful of genres. Learn how to recognize spam emails and messages by watching for these tell-tale signs:
These are just some examples of what to look out for when trying to recognize spam. But remember that many legitimate companies send emails and messages that feel spammy too, even though their commercial aims are legit. If you’re unsure whether a particular email or message is real or dangerous, it’s best to ignore it and not interact. Spamming vs PhishingThe difference between spamming and phishing lies in the intent of the spammer (or phisher). Spammers are a nuisance, but they usually aren’t out to hurt you. Phishing attacks, on the other hand, are carried out by cybercriminals who want to access your personal information or infect your device with malware. Spammers have something to sell, and they’ve decided that spamming is an effective technique for promoting their product or service — of course, some products and services may be low quality or fraudulent. And while phishing attacks that cast a wide net are a type of spam, they usually have more nefarious goals — such as fraud, identity theft, and even corporate espionage. The email shown below is an example of the infamous advance-fee “Nigerian prince” phishing scam. A browser with anti-phishing technology, such as Avast Secure Browser, can protect you against this type of scam. Captain John White doesn’t have $11.5 million. He isn’t even real.Why am I getting spammed?You receive spam messages because many companies sell their customers’ email address and other contact info to advertisers and other third parties. And spammers send bulk emails because it’s cheap. If only a handful of recipients respond to their spam campaign, the spammer will likely see a positive return. Because most spammers use spoofing to conceal their identity from recipients and internet service providers, it’s difficult to hold them accountable. The low risk and cost of spamming make it an attractive option for less-scrupulous advertisers and marketers. The problem of selling data to spammers was getting so bad that in 2018, the EU passed the General Data Protection Regulation (GDPR), a series of rules aimed at limiting what companies are allowed to do with their customers’ personal data. By 2021, many companies had shifted away from third-party data processing, opting instead to keep customer data in house — reducing spam and increasing consumer privacy. How to prevent spamYou can block spam with a few simple tips and tricks. Here are a few ways to prevent spam emails and avoid other spam messages:
Stay protected with world-class security softwareWith billions of spam messages sent every day, even the most airtight inbox will spring a leak eventually. Avast One is a comprehensive security solution that keeps scams away from your email account and protects you in real time against the viruses, malicious links, and attachments that often accompany spam emails. And Avast One is more than just an industry-leading anti-malware solution. It also packs a powerful firewall to prevent hackers from accessing your system, monitors apps for suspicious activity, and can scan your home network to make sure all your devices stay safe. Download Avast One for free today. Is an unsolicited unwanted commercial etrue or false- Spam is unsolicited, unwanted commercial e-mail messages that clog up users' e-mailboxes.
Which of the following is an example of inbound telemarketing?Requesting information. This is an example of inbound telemarketing in which it is the potential customer who calls the brand and not the other way around. It occurs when a person is interested in a company's products or services and wants to know more about them before making a purchase decision.
Which of the following is the reason of the growing use of digital marketing?Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service.
Which of these forms of direct marketing has the lowest cost of acquiring a new customer?Email marketing includes e-newsletters, promotional emails, and ads in other businesses emails. It is also the cheapest form of direct marketing.
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