What questions should be considered when evaluating the reliability of a website?
A website is a vital part of a company. Akincilar & Dagdeviren (2014) shows that it not only provides a way to generate revenue and draw in customers, but also allows for the promotion of products and services. Every website differs, such as the people it is aimed at, the pictures and information they provide, and the design. So, when evaluating how effective one is, what should be considered? This blog will provide you with five useful aspects to look at. Show 1. Is the website easy to use?Qu, Guo and Duffy (2017) state that measuring usability means looking at the degree to which a website can help the customer achieve their purposes efficiently. Ellis et al (1998, cited in Gu, Guo and Duffy, 2017) show that some of the main performance indexes in a usability test involve the task success rate, duration of task accomplishment, and tracking of eye movements. It is important to test that the consumers do not spend too long looking for what they need. Some key points are:
2. Has the purpose of the website been met?
(Dalhousie University, 2017) and Newbold (2014). 3. Has the website been well designed?It i s important that the website does not have an off putting appearance in order for it to be effective. Kenwright (2014) shows an example of a poorly designed one (see image to the right). The colours are highly contrasting, and there are no navigation tabs. An unattractive design could even cause the customer to leave the site. The following points below show what needs to be thought about when auditing if the appearance has been considered:
4. Is the site reliable?Olsina et all (1999, cited in Bauer & Scharl, 2000) provides a useful list of criteria that should be assessed when evaluating the effectiveness. One of these is reliability. This is important because if the website has aspects that do not function properly, the customers may not be able to achieve their purpose for visiting the website.
The list of criteria that Oslina et al (1999) thought were important can be viewed below. 5. Is the website up to date?
Summary:Overall, these 5 aspects will be helpful when evaluating the success of a website. To put this into perspective through an academic model, ‘Serve’ from Chaffey’s 5S’s can be used. The use of this can help identify whether the website has added value by improving the customer experience (Smith & Chaffey, 2002). This would show initiative taken by the company to provide extra features to help the consumers meet their needs. For instance, by having reduced loading times, customer support and software that can be downloaded (Epellé, 2016; Prideaux, 2017). So, hopefully these points will help you to discover whether the company has created an effective website! These are some useful links/videos that provide further information:VCU Libraries (2017) More information regarding the purpose:https://cdn.dal.ca/content/dam/dalhousie/pdf/library/CoreSkills/6_Criteria_for_Websites.pdf http://thevisualcommunicationguy.com/2014/08/27/how-to-evaluate-a-website/ References:Akincilar, A. & Dagdeviren, M. (2014) A hybrid multi-criteria decision making model to evaluate hotel websites. International journal of hospitality management. Vol. 36, p263-271. Bauer, C. & Scharl, A. (2000) Quantitative evaluation of Web site content and structure. Internet Research. Vol. 10, No. 1, p31-44. Bluford Library (2017) ‘Evaluating Web Resources’. [Online] Dalhousie University (2017) ‘6 Criteria for Websites’. [Online] Epellé, N. (2016) ‘Digital Marketing Goals That Drive Growth In Small Businesses’. [Online] Hernandez, A. & Resnick, M. L. (2013) Placement of Call to Action Buttons for Higher Website Conversion and Acquisition An Eye Tracking Study. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting. Vol. 57, No. 1, p1042-1046. SAGE Publications. Kenwright, S. (2014) ‘Top 10 worst websites you’ll wish you hadn’t seen’. [Online] L’Oreal (2017) ‘L’Oreal Paris’. [Online] Newbold, C. (2014) ‘How to Evaluate a Website’. [Online] Open Business Council (2017) ‘What Does Your Website Say About You?’. [Online] Prideaux, J. (2017) ‘Implementing the 5SS Into Your Digital Marketing Strategy’. [Online] Smith, PR. & Chaffey, D. (2002) eMarketing eXcellence. London and New York: Routledge Qu, Q.X., Guo, F. & Duffy, V.G. (2017) Effective use of human physiological metrics to VCU Libraries (2017) Critically Evaluating Websites. [Video] YouTube. University of Brighton (2017) ‘Brighton Business School’. [Online] University of Leicester (2017) ‘Evaluating websites‘. [Online] What 5 questions should you ask to evaluate a website's reliability?To help determine if you are looking at credible, quality information whether it be online or in a book or magazine, consider the "Five Ws" Who, What, When, Where and Why. If you can't find the answers to these questions then it may be best to look for another source.
What are the 5 criteria for evaluating websites?Five Criteria for Evaluating Web Pages: Accuracy, Authority, Objectivity, Currency and Coverage. Accuracy of Web Documents. Who wrote the page? ... . Authority of Web Documents. Who published the document? ... . Objectivity of Web Documents. ... . Currency of Web Documents. ... . Coverage of the Web Documents.. What questions should be asked when evaluating a source?There are four questions to ask when evaluating sources:. How well does the source answer the research question?. Is the information provided by an expert?. Is the source valid?. Is there a variety of sources?. |