How much will a 2024 Mustang GT cost?

Just because the Ford Mustang never left showrooms since its 1964 introduction, it doesn’t mean that all the sides of the pony have to be retro-themed. Thus, the Blue Oval went ahead and introduced an all-new range-topper for the launch versions of the all-new S650 generation. We’re referring to the 2024 Mustang Dark Horse and, thanks to recent insider info, we can now discuss the financial side of the newcomer.

The Blue Oval has yet to announce the pricing for the seventh-generation Mustang. And, given that we’re approximately a year away from the market arrival of the seventh-generation pony, that’s not a surprise. As per Ford, the first deliveries of the S650 Mustang are scheduled for the summer of 2023 in the U.S., with European models set to come later next year. It’s also worth mentioning that right-hand-drive markets (think: Australia, the UK) may have to hold out until the final part of 2023.

Unofficial 2024 Mustang Dark Horse pricing

However, according to a Ford insider talking to YouTuber StangMode, whom Ford invited onto the scene during last month’s debut of the new ‘Stang, the 2024 Ford Mustang Dark Horse is said to come with a $50,000 starting price, while a fully-loaded model with all the options will reach $60,000. You can see this at the 6:35 point of the video below.

For one, the vlogger’s previous insight on the 2024 Mustang did check out—he previously reported that the S650 Mustang would come with a locked ECU, thus impacting aftermarket developments, with Ford subsequently confirming the information.

And, given that the Dark Horse will more or less take the place of the 2022 Mach 1, which has an MSRP of $57,665 (before the destination charge and options), that unofficial info means the Dark Horse would be perhaps slightly more affordable than expected.

As for the other two models in the 2024 Mustang range, namely the GT V8 (available with either a six-speed manual or a ten-speed auto) and the EcoBoost turbo-four (ten-speed-only), we can use their 2022 MSRPs (starting prices) as a reference.

The current Mustang EcoBoost kicks off at $27,470, while the GT Fastback comes with a starting price of $38,045. Now, we can expect the new generation to bring a four-digit pricing increase. And that’s because the 2024 Mustang comes with revised engines (the Dark Horse even packs dual throttle body intakes on top of the GT’s Gen IV Coyote), as well as an all-new interior with two large displays.

At this point, Ford has yet to release the output numbers for the seventh-gen ‘Stang, even though the carmaker has mentioned a 500 hp target for the Dark Horse. And with the current GT sitting at 450 hp, you can expect the 2024 GT to sit somewhere around 470 hp.

A Dark Horse recently toured the Michigan Assembly Plant

Meanwhile, the carmaker has recently sent a 2024 Mustang Dark Horse on a tour of the Ford Michigan Assembly Plant that builds the Bronco (two-door and four-door), as well as the Ranger pickup truck. Note that the facility is just 30 minutes of driving away from Michigan’s Flat Rock Assembly Plant, which builds the current S550 Mustang and will also cover the S650 production.

Footage from the event was originally uploaded to YouTube by user Numberoneslouch, with StangMode including that in his video. And this is how we get to enjoy not just a (probably cold) start of the Dark Horse’s 5.0L V8, but also the coupe’s headlight animation—hey, there are extra LEDs in the Mustang RTR-like side grille elements of the Dark Horse!

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