Why is product deletion decision important for managers and for the organization?
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Unit 2 :Product Elimination:•The Importance, Reasons & Scope of Product Deletion•Identification & Evaluation of Deletion Products•Implementing the Deletion DecisionQuestions:1.Why is the product deletion important to the health of the company?2.Explain the reasons why deletion is often neglected activity?3.Explain the main stages in the product deletion decision4.Compare and contrast the various reasons why products are deleted.5.Explain product deletion process6.Explain poor performance triggers in product deletion7.What are the strategic triggers in product deletion?8.Explain operational triggers in product deletion.9.Explain External triggers in product deletion.10.Explain Overlap and combination of triggers.11.Explain how deletion candidates come to the attention of the management12.What is the role of minimum standards in the recognition of deletion candidates?13.What are the main ways to analyze a product suffering from shrinking profits?14.As a marketing manager what steps would you like to take while eliminatingproduct?15.What are the main ways to revitalize a product suffering from low sales volume?16.What will be the effect of the deletion on middlemen and customers?17.How seasonality of demand affects product elimination?18.Explain with suitable examples:•Drop immediately•Phase out immediately•Run out(Harvest/Milk)•Sell Out19.What are the main reasons for keeping a failing product in the range? Show
20.Explain how analysis of deletion candidates is done.21.What are all the internal evaluation factors for evaluation of deletion candidates?22.How the deletions of a product affect the company image?23.How the deletions of a product affect the customer /trade relations?24.What are all the External evaluation factors for evaluation of deletion candidates?25.What difficulties are encountered while implementing the product deletiondecision?26.Explain why ‘drop immediately’ is an option preferred in fast moving consumergoods.27.What is the difference between phase out immediately and phase out slowly?28.What consumer related factors might legitimately delay the deletion of a product?29.What are the various options available for phasing out an old product in favor ofits replacement? Unit 3:Introduction to Brand:•Brand•Brand Reflection•Commodities Vs brands•Brand Name•STRATEGIC BRAND MANAGEMENT PROCESS•Hofstele Model for understanding Core Value of Brand•Brand Significance1.State about the brand Hierarchy2.Explain brand identity3.Define Brand? Write about the branding levels4.Illustrate the brand decision making process5.Write about Brand Personality To read the full version of this content please select one of the options below:
Seyedehfatemeh
Golrizgashti (Department of Industrial Engineering, South Tehran Branch, Islamic Azad University, Tehran, Iran) Qingyun Zhu (College of Business, The
University of Alabama in Huntsville, Huntsville, Alabama, USA) Joseph Sarkis (Business School, Worcester Polytechnic Institute, Worcester, Massachusetts,
USA) (Hanken School of Economics, Humlog Institute, Helsinki, Finland) Market uncertainties require organizations to consistently revisit their product portfolio. Theoretically the link between corporate strategy, supply chain and operations for Product Deletion (PD) decisions is lacking. The purpose of this study is to develop a decision support tool that enables managers to evaluate PD decisions across business, supply chain strategies and customer
considerations; rationalizing product portfolio variety while realizing long-term organizational competitiveness. Design/methodology/approachThis study applies Quality Function Deployment (QFD) to formalize PD decision-making across multiple functional strategy perspectives. Manufacturing, supply chain, finance and marketing functions are included along with incorporating multiple stakeholder voices from multiple organizational levels—including top-management team members, cross-functional managers and customers. A case study application is conducted using an Original Equipment Manufacturer (OEM) perspective. FindingsThe interrelationships between business, supply chain strategies and customer requirements are identified, along with tensions and tradeoffs using a series of “houses” or relationship matrices. The methodology provides managers with a decision support tool that can be flexible and applicable to aid sound PD decision-making incorporating multiple stakeholders. Originality/valueProduct decisions at the decline stage—for example product retirement or deletion—are neglected both in research and in practice. Having a formalized systematic process can make PD outcomes more objective. The proposed QFD approach is one of the early PD decision support tools—products can be deleted for strategic, operational and customer-related reasons, and the hierarchical interrelationships among various reasons need to be carefully managed to ensure sound product portfolio rationalization. Keywords
CitationGolrizgashti, S., Zhu, Q. and Sarkis, J. (2022), "Formalizing the strategic product deletion decision: incorporating multiple stakeholder views", Industrial Management & Data Systems, Vol. 122 No. 4, pp. 887-919. https://doi.org/10.1108/IMDS-07-2021-0435 Publisher:Emerald Publishing Limited Copyright © 2022, Emerald Publishing Limited Related articlesWhy is product deletion important to company?A failing product affects the overall growth and profitability of the firm. This leads to wastage of time, money and draining of resources. This process makes the firm to analyze the process related to product deletion and to make the product, which will generates more reliable revenue.
What are the six reasons for deleting a product or product line?Prime Reasons for Deleting a Product or Product Line. Obsolescence. Many products have been dropped in the past because they were outdated by advances in technology. ... . Loss of Appeal. ... . Changes in Company Objectives. ... . Replacement with new Products. ... . Lack of Profit. ... . Conflict with other Products in the Line.. Which means removing some products from the product line?Line pruning: It refers to the decision to remove unprofitable products from an existing product line. Usually, companies prune product lines based on the market reception of a particular product.
What is product Delation?a situation in which a manufacturer permanently stops selling a particular product: Product deletion of slow moving items is encouraged to make space for new items.
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