A involves the use of a successful brand name to launch new or modified products in a new category
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A _____ involves the use of a successful brand name to launch new or modified products in a new category. Options brand equity product line brand extension private brand Show A brand extension involves the use of a successful brand name to launch new or modified products in a new category. Asked 11/29/2015 4:04:39 AM Updated 11/29/2015 5:32:58 AM 1 Answer/Comment Rating 8 A brand extension involves the use of a successful brand name to launch new or modified products in a new category. Added 11/29/2015 5:32:58 AM This answer has been confirmed as correct and helpful. Confirmed by Andrew. [11/29/2015 6:50:13 AM], Rated good by Andrew. Branding and Packaging - Marketing aptitude questionsQ1. Using successful brand names to launch a new or modified product in new category is called (1) Multi branding View Answer / Hide Answer ANSWER: (4) Brand extension Q2. We can use ___________________________for the equity of the brand name to address segment needs even better. (1) Sub-branding View Answer / Hide Answer Q3. __________________ defines what the brand thinks about the consumer by the consumer. (1) Brand attitude View Answer / Hide Answer ANSWER: (1) Brand attitude Q4. Increasing number of retailers and wholesalers are creating their own private brand called (1) Co-brand View Answer / Hide Answer Q5._______________ helps in identifying the product or brand and describe several things about the product. (1) Labeling View Answer / Hide Answer Q6. Companies use combinations of new technologies like phone, fax, email, internet etc. to provide_________________ (1) Customer service View Answer / Hide Answer ANSWER: (3) Support service Q7. When a company elaborates its product line beyond its current range is called (1) Customer line stretching View Answer / Hide Answer ANSWER: (2) Product line stretching Q8. Service marketer used to train employees in the art of interacting with customers to satisfy their needs is known as (1) Direct marketing View Answer / Hide Answer ANSWER: (3) Interactive marketing Q9. Two established brand names of different companies using the name on the same product is called (1) Co-branding View Answer / Hide Answer Q10. Name, sign, symbol, designs etc. used to identify the goods or services of one seller and to differentiate it from the competition is known as (1) Branding View Answer / Hide Answer Q 11.__________________ concept involves the use of a successful brand name to launch new or modified products in a new category or range. (1) Brand
bonding View Answer / Hide Answer ANSWER: (3) Brand extension Q12. ___________________ involved weeding out weaker brands and focusing marketing expenditure only on brands that can achieve number-one market share positions in their categories. (1) Store brand View Answer / Hide Answer Q13. Advertising campaigns can help to create name recognition, brand knowledge, and may be even some brand preference. However brands are not maintained by advertising but by _________________________ (1) Brand bonding View Answer / Hide Answer ANSWER: (3) Brand experience Q14.Services that cannot be seen, tasted, felt, heard, or smelled before they are bought are called (1) Support service View Answer / Hide Answer ANSWER: (4) Service intangibility Q15.A Shoe marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented? (1) Brand bonding View Answer / Hide Answer ANSWER: (2) Brand extension Q16. _______________________ is associated with the endowing products and services with the power of brand. (1) Branding View Answer / Hide Answer Q17 Trademarked devices that serve to identify and differentiate the brand is called (1) Brand bonding View Answer / Hide Answer ANSWER: (2) Brand elements Q18.Marketing style that is about matching and mixing marketing activities to maximize their individual and collective effects is called (1) Interactive marketing View Answer / Hide Answer Q19.Consumer’s ability to identify the brand under different reflected condition, recalling the performance and comparing other brands is known as (1) Brand elements View Answer / Hide Answer ANSWER: (3) Brand awareness Q20. _______________________ helps in preventing others copying in marketing (1) Brand View Answer / Hide Answer Q21. If any customer is feeling that the company is delivering the product as its brand promises is called (1) Brand elements View Answer / Hide Answer ANSWER: (2) Brand bonding Q22.If a consumer is no longer associated with the brand with a specific product or highly similar products and thinking less about the brand. What we call this case? (1) Brand
bonding View Answer / Hide Answer ANSWER: (4) Brand dilution Q23.A set of all brands and brand lines which a particular firm offers for sale to buyers in a particular category is called (1) Brand elements View Answer / Hide Answer ANSWER: (4) Brand portfolio Q24. The brands image includes two aspects of a brand- one is association and second__________________________ (1) Awareness View Answer / Hide Answer Q25. To cover the market more effectively, companies are leveraging the power of the brand name is (1) Brand loyalty View Answer / Hide Answer ANSWER: (2) Brand strategy Q26. ____________________ helps in identifying the product. (1) Brand View Answer / Hide Answer Q27.Doordarshan, Close-up, Frooti, Olay, Lotus, Surf are the example of (1) Brand Equity View Answer / Hide Answer ANSWER: (3) Descriptive brand name Q28. Same brand name but different product is called (1) Line extension View Answer / Hide Answer ANSWER: (1) Line extension Q29.In Branding ____________________includes all things that is linked up in memory about the brand like its specific attributes, features, look, benefits etc. (1) Trademark View Answer / Hide Answer ANSWER: (3) Brand Associations Q30.Under ________________in brand testing technique, brand names are selected on the basis of memory. (1) Unique test View Answer / Hide Answer Q31.____________________ involves designing and producing the container or wrapper for a product. (1) Labeling View Answer / Hide Answer Q32. ________________includes brand association and brand personality. (1) Brand relationship View Answer / Hide Answer Q33.A marketer must understand about the importance of brand name that it must be easy to pronounce, easy to memorize, easy to recognize are the _______________________ of Branding. (1) General traits View Answer / Hide Answer ANSWER: (1) General traits Q34. Fidji, Kodak, Xerox are the examples of ___________________brand name. (1) Descriptive View Answer / Hide Answer ANSWER: (2) Free standing Q35. Brook Bond offers a wide variety of tea like Red Label, Green Label, and Yellow Label are associated with___________ (1) Trademark View Answer / Hide Answer ANSWER: (3) Grade Labeling Q36. In India a brand receives legal protection under which Act? (1) Trade and merchandise Act,1968 View Answer / Hide Answer ANSWER: (3) Trade and merchandise Act,1958 Q37. A brand that assures legal protection and restricts its use to one seller is known as (1) Brand looks View Answer / Hide Answer Q38. Brand loyalty ensures repeat and replacement purchases and considerably helps the marketers to overcome from _____________________ (1) Brand testing View Answer / Hide Answer ANSWER: (3) Competitive pressure Q39. “A brand is a name, term, symbol, design or combination of them which is intended to identify the goods and services of one sellers or groups of sellers and to differentiate them from those of competitors” who had given this definition. (1) Australian marketing Association View Answer / Hide Answer ANSWER: (4) American marketing Association Q40. Using established brand name of two different companies on the same product is called (1) License brand View Answer / Hide Answer Q41. A type of promotion of brand that is undertaken by marketers of various products which make the consumers extremely brand conscious is known as (1) Interactive brand marketing View Answer / Hide Answer ANSWER: (3) Intensive brand marketing Q42.Who has marketing responsibilities to develop and execute marketing programs that increase brand identity and awareness of specific products? (1) Marketing manager View Answer / Hide Answer ANSWER: (2) Brand manager Q43. ________________ product is not associated with a private or national brand name. (1) Store brand View Answer / Hide Answer ANSWER: (4) Generic brand Q44. Group of products into several homogenous groups on the basis of their common characteristics is known as (1) Tagline View Answer / Hide Answer Q45.___________________ is use to check the efficiency of brand among the customers. (1)
Brand strategy View Answer / Hide Answer ANSWER: (3) Brand testing Q46. ____________ is the process of finding and fixing the complete identification of any product. (1) Marketing View Answer / Hide Answer Q47. Under ________________in brand testing technique, brand names are selected on the basis of particular liking of some people. (1) Unique test View Answer / Hide Answer ANSWER: (2) Preference test Q48. _____________________ is the degree of brand familiarity useful for strategic planning. (1)
Recognition View Answer / Hide Answer ANSWER: (5) All of the above Q49. A slogan or phrase that visually conveys the most important attribute of the product that an advertiser wishes to convey is called (1) Trademark View Answer / Hide Answer Q50 In the context of branding which thing adds value endowed to products and services? (1) Co-brand View Answer / Hide Answer Q51. A customer’s commitment to repurchase the brand by repeatedly buying of product or behavior such as mouth of word is called (1) Brand attitude View Answer / Hide Answer ANSWER: (3) Brand loyalty Q52. Trade mark is a brand that gives legal protection and ensures its use to ____________________ (1) One seller View Answer / Hide Answer Q53. A low risky way of introducing successful brand names on additional products is called (1) Multi branding View Answer / Hide Answer ANSWER: (2) Line extension Q54. A graphic representation of a company name, symbol or abbreviation etc. often uniquely designed for ready recognition is called (1) Trademark View Answer / Hide Answer Q55. A part of brand, which can be spoken, is known as (1) Brand loyalty View Answer / Hide Answer Q56. Who stated that “All trade-marks are brands and thus include the word, letter or numbers which may be pronounced, they may also include pictorial designs”. (1) William J Stanton View Answer / Hide Answer ANSWER: (1) William J Stanton Q57. ________________________ is an activity which is concerned with the convenience, protection, economy and promotional consideration. (1) Branding View Answer / Hide Answer Q58. Who said that “packaging may be defined as the general group of activities in product planning which involves designing and producing the container or wrapper of the product”? (1) Stephen Morse View Answer / Hide Answer ANSWER: (3) William J Stanton Q59. Clean & clear, Tropicana, Limca, Crush, Denim are the examples of _____________________brand name. (1) Descriptive View Answer / Hide Answer Q60.________________ means that the customer is willing to pay little more for convenience, appearance and better packaging. (1) Company image View Answer / Hide Answer ANSWER: (3) Consumer affluence Q61. What are the advantages of packaging for manufactures? (1) Helps in sales and promotion View Answer / Hide Answer Q62. Manufacture sells his products his product using its own brand called (1) License brand View Answer / Hide Answer ANSWER: (3) Manufacturer’s brand Q63. A brand created and owned by a reseller of any product called (1) License brand View Answer / Hide Answer ANSWER: (4) Private brand Q64. Licensee pays to the licensor for the right to use a brand name in its product is called (1) License brand View Answer / Hide Answer ANSWER: (1) License brand Q65. ____________________ includes brand name and brand attitude. (1) Brand loyalty View Answer / Hide Answer ANSWER: (4) Brand relationship Q66.Sub-branding is same as (1) Co-branding View Answer / Hide Answer
ANSWER: (3) Umbrella branding Q67. _________________ is granted by the patent officers. (1) Brand View Answer / Hide Answer Q68. Offering new brands in same category is called (1) Multi branding View Answer / Hide Answer ANSWER: (1) Multi branding Q69 Paper, pencils, paint, lubricants, and brooms are the examples of (1) Brand View Answer / Hide Answer Q70. Under ________________in brand testing technique, brand names are selected on the basis selecting the brand by a group of persons after the conduction of analytical study on the basis of replies collected. (1) Unique test View Answer / Hide Answer What is it called when a company uses an established brand name on a new product within the same broad market?Brand line extension - Using an established product's brand name to launch a new, slightly different item in the same product category.
What is a category extension?A brand extension (some times called a category extension) is when a brand is known for one type of product starts selling a different type of product. Some example of brand extension are: Apple: from personal computers into MP3 players.
How do you launch a new brand successfully?CONTENTS. How Do You Launch a Brand?. Plan Your Brand Launch Well in Advance.. Identify Key Audiences in the Brand Launch Sequence.. Develop a Brand Launch Communications Plan.. Create a Brand Migration Plan.. Start Your Brand Launch Internally.. Launch the Brand Externally Last.. Stay the Course.. What is a launch brand?Brand launch is the process of creating a professional services brand where none currently exists. Since you are starting from scratch, you have a unique opportunity to choose how you wish to position your firm in the marketplace, which clients you want to serve and what services you will provide to them.
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