Are consumer products that the consumer either does not know about or knows about but?

Products : Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need

Services : An activity, benefit, or satisfaction offered for sale that is essentially intangible
and does not result in the ownership
of anything.

(From Summary pg. 256 & 257)

Consumer products are those types of products you have to do with most often: in private purchasing.

There are 4 types of Consumer Products :

1. Convenience product is a consumer product or service that customers normally buy frequently, immediately and without great comparison or buying effort. Examples include articles such as laundry detergents, fast food, sugar and magazines
2. Shopping products are a consumer product that the customer usually compares on attributes such as quality, price and style in the process of selecting and purchasing.
3. Speciality products are consumer products and services with unique characteristics or brand identification for which a significant group of consumers is willing to make a special purchase effort.
4. Unsought products are those consumer products that a consumer either does not know about or knows about but does not consider buying under normal conditions. 

Source : https://marketing-insider.eu/4-types-of-consumer-products/

Industrial product is a good used by a company for business consumption. It is distinct from a consumable good, which is purchased by individuals for personal and family consumption. 

Source : https://bizfluent.com/info-8159691-industrial-products.html

Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole.

Source : http://www.thensmc.com/content/what-social-marketing-1

Source : http://kalyan-city.blogspot.com/2013/05/what-is-product-quality-definition.html

Brand is an overall experience of a customer that distinguishes an organisation or product from its rivals in the eyes of the customer. 

Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.

Lack of Ownership – Characteristics of Services

Lack of ownership may be one of the most obvious ones of the characteristics of service. It refers to the fact that you cannot own and store a service like you can a product. This characteristic is strongly linked to several other characteristics of services, such as intangibility, perishability, inseparability.

Intangibility – Characteristics of Services

When thinking about the characteristics of services, intangibility may come to your mind first. Service intangibility means that services cannot be seen, tasted, felt, heard or smelled before they are bought. You cannot try them out. For instance, airline passengers have nothing but a ticket and a promise that they will arrive at a certain time at a certain destination. But there is nothing that can be touched.

Inseparability – Characteristics of Services

Characteristics of services include inseparability, which means that services are produced and consumed at the same time. This also entails that services cannot be separated from their providers. Contrary to services, physical goods are produced, then stored, later sold, and even later consumed. Services are first sold, then produced and consumed at exactly the same time. A product can, after production, be taken away from the producer. However, a service is produced at or near the point of purchase. For instance, when visiting a restaurant, you order your meal, the waiting and delivery of the meal, the service provided by the waiter/ress etc. All these parts, including the providers, are part of the service and therefore inseparable. In services marketing, a service provider is the product.

Variability – Characteristics of Services

Variability does also belong to the important characteristics of services. It refers to the fact that the quality of services can vary greatly, depending on who provides them and when, where and how. Because of the labour-intensive nature of services, there is a great deal of difference in the quality of service provided by various providers, or even by the same providers at different times.

Perishability – Characteristics of Services

Perishability means that services cannot be stored for later sale or use. In other words, services cannot be inventoried. This is one of the most significant characteristics of services, since it may have a major impact on financial results. Doctors or dentists often charge patients for missed appointments because the service value has foregone. The value existed only at that particular point and disappeared when the patient did not come. When demand is steady, the perishability of services is not a problem. However, in case of fluctuating demand, service firms can have difficult problems. For this reason, transport companies own much more equipment than they would if demand were even throughout the day: the demand during rush-hours needs to be served at that specific time, it cannot be served later or earlier. Consequently, service companies use various techniques for creating a better match between demand and supply: Demand shifting.

User participation – Characteristics of Services

Finally, the characteristics of services include user participation. Indeed, users participate in every service production. Even when the user is not required to be at a location where the service is performed, users participate in every service production. A service cannot be separated from its provider, but neither can it be separated from its user

Source : https://marketing-insider.eu/characteristics-of-services/