Types of trade fair

Once you have decided your company needs a presence at an upcoming show with a trade show exhibit, it is important to understand the ins and outs of trade show booth selection. In order to choose the appropriate trade show display, you need to know the distinction between the five basic types of trade show exhibits.

The trade show industry identifies exhibits as either:
1. Custom
2. Custom modular
3. Pre-owned
4. Portable
5. Rental

Each trade show display type suits a specific need, depending on show requirements.

Custom Display

The top option is the custom trade show booth, which is built from scratch with exact booth space specifications in mind, including width, height, and depth.

With the custom build, you can have a one-of-a-kind, eye-catching trade show exhibit that incorporates new design elements, materials, and AV components that enhance your companys powerful image.

The custom trade show display may be the right choice if youre announcing a major breakthrough product or when you need to display your companys dominance in its field.

Custom Modular Display

The custom modular trade show exhibit offers dramatic trade show exhibit imaging without the higher cost of a custom trade show display. Its highly flexible components allow you to reconfigure the design or size of your booth from one trade show to the next.

The custom modular trade show booth has interchangeable components, such as:
Back walls
Counters
Display pedestals
Exterior panels

It uses lightweight structural materials, such as aluminum, Plexiglass, and high-grade fabrics.

The benefits of the custom modular trade show booth are:
Simplified assembly
Space-saving packing
Lower shipping and handling costs

This type of exhibit is a good solution for the exhibitor who wants a very high-quality design, yet requires size flexibility and affordability.

Pre-Owned Display

A pre-owned trade show display saves your company when you face a time or budget crunch. You can cut your trade show exhibit design time and construction costs by more than half when you select a previously owned trade show booth.
Professional trade show display companies have impressive inventories of top-quality, pre-owned exhibits for sale or rent. They often own exhibits that their clients have formerly used. You can find numerous options, depending on size, design, scope, and price, similar to trade show display rentals. Be sure to select an exhibit configuration that fits your booth space, and then modify the graphics and structural elements to conform to your staffing, image, communications, and traffic requirements.

Portable Display

A portable trade show booth is extremely easy to install and dismantle due to its skeletal frame that has attachable laminate panels, which clip together, offering multiple structural styles. It is lightweight and highly portable and is able to meet a variety of trade show display configurations while offering a distinctive creative image.

Accessories such as bridges, counters, alcoves, and backlighting can enhance the versatility of the interchangeable portable trade show display systems. The portable trade show display system can convert from tabletop to island trade show exhibits easily. It adapts to a multitude of trade show display situations with minimal effort.

The ease of transport and assembly is the key to the portable trade show exhibit.

Cost-saving portable trade show displays are an especially suitable option for the first-time exhibitor and for appearances at smaller, regional shows.

Rental Display

You can also rent a trade show booth, rather than purchase one. Renting can be the perfect solution for:
An occasional island trade show exhibit
When you need to supplement your regular trade show exhibit
When you have a trade show booth scheduling conflict
When a simultaneous trade show appearance requires you to exhibit at more than one location at the same time

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Matt Rulis

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Matt is a marketing professional and has been managing marketing strategies, campaigns, and environments for a diverse client base for over 15 years. He and his team of Account Executives focus on fostering relationships to uphold ProExhibits 99.7% customer satisfaction rating year-over-year. He understands that alignment between expectation and budget is paramount to a successful project.

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