Greenwashing and environmental communication: effects on stakeholders perceptions
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Since the middle of the twentieth century there has been a dramatic increase in the consumption of resources, such as water, mineral fertilizers, fossil fuels, and paper, as well as increased levels of deforestation and greenhouse gas emissions, particularly CO2. All of these facts indirectly and directly influence the operation and role of organisations. In the last ten years, many companies have decided to take up the so-called eco-friendly strategy, including recycling programs, water/waste reduction programs, environmentally friendly purchasing, and lowering greenhouse gas emissions. However, to be recognised as green, organizations need to build a strong reputation, and communication with the public plays a key role here, as it is well known that satisfied stakeholders can significantly influence the availability of financial, human, and other resources of an organization. With regard to this, corporate communication can take the form of misleading practices (so-called ‘greenwashing’) or it can represent the sense-making process of the organisation among the stakeholders on an emotional, moral, and intellectual level. Both positive and negative information on corporate social and environmental responsibility influences the purchase, employment, and investment intentions of various stakeholders. Corporate green communication has a growing operational importance and raises challenging issues and multidisciplinary research opportunities to provide organizations with tools to correctly and effectively communicate their sustainability efforts. Based on these considerations, this Special Issue aims at gathering a better understanding of the determinants of corporate green communications and the role of psychosocial factors in shaping stakeholders’ perceptions and reactions. This Special Issue invites papers addressing these topics, especially those dealing with reasons leading organisations to communicate their green commitment, how different communications are perceived by stakeholders and the role of psychosocial factors in green communication, considering not only the individual but also the group, organizational, and system levels. Papers on mixed-method approaches in particular would be very welcome. Show
In this Special Issue, original research articles and reviews are welcome. Research areas may include (but are not limited to) the following:
We look forward to receiving your contributions. Dr. Federica Caffaro Manuscript Submission Information Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website. Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI. Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions. Corporate claims about environmental performance have increased rapidly in recent years, as has the incidence of greenwash, that is, communication that misleads people into forming overly positive… Expand
How the Market Values Greenwashing? Evidence from ChinaIn China, many firms advertise that they follow environmentally friendly practices to cover their true activities, a practice called greenwashing, which can cause the public to doubt the sincerity of… Expand
Greenwash: The Reality Behind Corporate EnvironmentalismIn recent years, transnational corporations (TNCs) have been greenwashing their dismal environmental performance by posing as friends of the environment. This new book provides an overview of TNCs in… Expand
Does it pay to be a greenwasher or a brownwasherThe growing attention to corporate green practices and the increased competition in global markets have pressed companies to disclose information about their environmental footprints. In doing so,… Expand How does greenwashing affect the business?This disconnect triggers perceptions of corporate hypocrisy, which affects the customers' experience with the product itself. To be more precise, we estimate that companies that are perceived to be greenwashing suffer, on average, a 1.34% drop in their ACSI customer satisfaction score.
How does greenwashing affect the environment?Effects Of Greenwashing On The Environment. Greenwashing has disastrous effects on the environment because consumers are more likely to unknowingly buy a product or service that is highly polluting, being unaware of its terrible environmental impacts as they think they are supporting a green company.
What is greenwashing perception?Greenwashing can convey a false impression that a company or its products are environmentally conscious or friendly. Critics have accused some companies of greenwashing to capitalize on the socially responsible or environmental, social, and governance (ESG) investing movement.
What is greenwashing and what are the potential negative effects of it?Greenwashing is when an organization spends more time and money on marketing itself as environmentally friendly than on actually minimizing its environmental impact. It's a deceitful marketing gimmick intended to mislead consumers who prefer to buy goods and services from environmentally conscious brands.
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