What is single product or brand?
To be successful in eCommerce, you don’t really need to sell hundreds of different products. Many store owners won big just by a single product Shopify store. Sometimes, you just need only one good idea to be the winner. Show
Want to know why and how? Let’s find the answers in this article! Table of Contents
What’s a single product Shopify store?According to Google Trends data, a growing number of people are showing interest in creating a one-product store. But what’s it exactly? The term “one product store” (or single product store) is quite self-explanatory. It’s an online store that sells literally only one product. You can still have some variations of the core product, such as colors, sizes, materials, and a few supplementary items. For example, DryRobe is a single product store selling advanced change robes that help you stay warm in chilly weather. This store provides two color variations (black and red), two size variations (long and short), and one supplementary item — the travel bag to compress the change robes. Pros and cons of a single product storeEven if the single product store model is potential, it isn’t for everyone. It also has both advantages and disadvantages, as shown below: Pros
Cons
Now you know the pros and cons of a single product store. Do you want to give it a try? If you’re new in eCommerce, it’s easier and less risky for you to start with general or niche Shopify shops. After a while, you can pick the product that works best and then start your single product store. But if you’re already confident about your product or have some valuable insights from your previous general stores, go ahead and create your one product store. Don’t forget to check out these top Shopify one-product stores that can give you inspiration and ideas for your own ventures! How to find a winning product for a single product storeFinding the right product to sell is the first and biggest challenge you need to overcome if you want to create a single product store. Here are some things to help you do it: The criteria for a winning productWhen it comes to choosing one product to sell, here’re 4 criteria you should keep in mind:
Let’s take PalmPress with the personal coffee press as an example. Firstly, you can easily find a coffee press anywhere. But it’s quite hard to find the one which is small, simple to use and portable. Secondly, the product is very enticing because of its convenience. You can make your own coffee everywhere without a heavy and complicated coffee machine. Then, if you take a look at PalmPress, you can find several step-by-step tutorials on how to use this product. It’s easier for visitors to visualize how the product works. Lastly, you will need to pay $42 for this personal coffee press. PalmPress also did the math to show how this product saves you money: The World's Most Powerful Shopify Page Builder Bring your dream eCommerce store to life with the most Try for Free How to come up with product ideasYou might wonder why many store owners have a such brilliant product idea. Below are 3 suggestions for you:
How to source the productLike any eCommerce business, you have several ways to source the product for your single product Shopify store:
If you’re interested in dropshipping, but don’t know where to start, read this ultimate guide to get a foundation related to this fulfillment method. Also, you can check out the most popular Shopify apps to help you choose winning products and boost conversion rates. How to validate your product?Even when you’re very confident about your product, you can’t ever know for sure that it’s a winning one. So never forget to test your product before launching your store. How to do that?
How to create a single product Shopify storeLet’s say you have successfully found a winning product. Follow these steps to create your first store: Step 1. Sign up for ShopifyGo to Shopify, and click Start free trial at the top right corner of the homepage. Then, follow the instruction to sign up for an account. Step 2. Add your productOnce you finish signing up for an account, go to the Shopify dashboard (i.e. https://storename.myshopify.com/admin). Here’s where you can add your product:
Step 3. Pick a themeThe Shopify Theme Store is where you can find tons of beautiful themes. Before installing any theme, make sure that this theme provides all the features and sections you need. With one-product stores, it’s recommended to use themes like EcomSolid with the minimalist style and have enough space to show your product photos and videos. Recommended reading: 7 Best Shopify Themes for Single-Product Stores Step 4. Customize key pages for your storeAfter installing a theme, you can go to the theme editor dashboard to customize your pages.
Having these pages done, you’re almost ready to run your website. Learn more: Shopify payments vs. Paypal: What are the key differences? Step 5. Complete the general settingsBefore launching your store, you need to complete some general setting which are:
To do these, you need to come back to your Shopify dashboard (i.e. https://storename.myshopify.com/admin) and go to Settings: Step 6: Launch your storeBefore officially launching your store, you can ask some of your friends or family to test the website to find out any bugs. After that, tell the world that you’re opening a single product store. Final thoughtWith all the work we’ve gone through so far, we hope that you have a strong foundation to start your journey. To be successful in running a single product store, you need much more than that. But don’t worry, give it a try, and you’ll learn all of them from your own experience. What is a single product?Marketing dictionary
the decision by a producer to offer only one product variant with few, if any, options.
What is a single product line?A product line is a group of related products all marketed under a single brand name that is sold by the same company.
What is single brand strategy?Definition single-brand strategy
When using a single-brand strategy, a company aims each of its brands exclusively at a particular market segment. Each brand gets its very own "personality", is managed individually and clearly set apart from the company's other brands.
Is an example of single product company?Michelin. In a day and age where most companies have almost too much going on, Michelin has remained faithful to the cause of strictly manufacturing quality tires.
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